| A man contacted me about promoting his commercial | | | | bulk mail permit from a local post office. They were |
| interior design firm that he was starting. At that time he | | | | also sent via email.A few weeks later after sending |
| was working as a department store buyer where he | | | | out the solicitation letter and reprints, a lawyer who |
| was very bored in his job. He was interested in making | | | | represented a men's suit designer company |
| a career change to interior designing. He had no formal | | | | responded to our ads. I prepared for my client a four |
| training but had educated himself in interior design and | | | | color brochure, a PowerPoint presentation, and a script |
| had worked on some very small showroom and office | | | | to follow during his presentation. My client was up |
| design projects in an assisting role.After meeting with | | | | against 3 other firms competing for the contract. My |
| him and learning his goals, I did some research into | | | | client was rewarded the contract. The contract was |
| office and showroom designs, and the correlations | | | | for 1.5 million for a showroom on a very fashionable |
| between new designs and increased business. I | | | | Manhattan street.Five months after getting the |
| discovered that office interior designing was a lot more | | | | contract to design this showroom my client completed |
| plentiful but more competitive. The larger design firms | | | | the project. The showroom turned out to be a huge |
| concentrated on the office designing market. I decide | | | | success for the men's suit designer company. The |
| for my client that it would be best if he would | | | | company even recommended my client to an |
| concentrate his efforts on the showroom design | | | | accessory manufacture and design company that the |
| market which was less competitive and easier to | | | | suit company was doing business with.With the |
| break into.I helped my client create a web site that | | | | permission of the men's suit designer company I |
| would express his unique approach to designing | | | | arranged for several stories about their work to be |
| showrooms. The web site allowed clients to request | | | | published. I made changes on their web site to include |
| information on the different types and styles of | | | | the success that my client had with the suit design |
| showroom designs that my client has to offer. There | | | | company's show room design. I also included it in the |
| would be articles and links to articles that would be of | | | | next company newsletter that was going to be |
| interest and help prospective clients with what type of | | | | published. I repeated the process with the mailing list |
| showroom design would be best for their business. | | | | both of them (conventional mail and e-mail) promoting |
| The web site would provide examples of other | | | | the success of my clients work. As a result, my client |
| projects that were successfully done.I wrote articles | | | | got three additional clothing design companies each of |
| on the positive correlation between new designs and | | | | whom required large showrooms and officesThe |
| increased business and distributed them on the internet | | | | success of the first contract allowed my client to |
| were clients would be looking for information. I included | | | | break into a new market segment which is designing |
| links in the articles back to my client's web site. I | | | | offices, which is the largest and most profitable in the |
| created a newsletter for my client that contained | | | | interior design business. Here is where my client |
| helpful information to prospects by explaining several | | | | decided to expand his business; and in order to do this |
| different ways of how new showroom designs can | | | | he must hire others who have the skills to execute the |
| increase business. The newsletter contained links to | | | | appropriate tasks at hand.William Dupree is the owner |
| my clients' web site as well as links to articles and | | | | of I.M.P.S. (Interactive Marketing & Promotional Solutions |
| sources of information that would be of assistance to | | | | Inc.) ( a sole proprietorship marketing firm located in |
| any potential prospects.I created a print ad for the | | | | New York City that specializes in developing |
| New York Real Estate Journal and wrote an article | | | | interactive marketing strategies for small businesses. |
| under my clients' by-lines that appeared with the ad. | | | | Prior to founding I.M.P.S. in 2005, Mr. Dupree was a |
| After the article and ad appeared, I ordered reprints, | | | | senior partner at E.D.L. Marketing for twelve years. |
| wrote a solicitation letter, and bought a list of | | | | Before joining E.D.L. he worked for Diamond Marketing |
| approximately 500 real estate lawyers (new | | | | Group where he performed personal sales strategies, |
| showroom tenants typically have their lawyers | | | | product planning, event planning, and created interactive |
| negotiate their leases). The solicitation letters gave my | | | | marketing strategies for an assortment of small |
| clients web site address and where to find his | | | | businesses. |
| newsletter. The solicitation letters were mailed with a | | | | |