Bad News Into Benefit: Book Promotion Success

Turning Bad News Into Benefitby M. LaVora Perrybooks, and to thereby inspire all kinds of people. So I
You have permission to post this article on your Webrenewed my determination and offered this prayer: "I
site or in youre-zine provided that the bylines arewill do what I came into this world to do-no matter
included. A notice is appreciatedwhat." Then I stepped on and continued hold nothing
In the early Fall of 2003 I asked the head children'sback in my efforts to get my book recognized and
room librarian in a Cleveland suburb "Why did youread.
decide not to carry my book, Taneesha's TreasuresSince my bout with the librarian blues there have been
of the Heart, in your library system?" She answered, "Itother disappointments. But I will keep turning every
has awkward sentence structure, is too preachy andcircumstance into a benefit based on my deep prayer
has too much going on between Buddhism andto be the best writer I can and to thereby help people
diabetes. Children won't like it. We don't carry thosebelieve in and go for their deepest, biggest, wildest
kinds of books."dreams. So here's been what's happening on the up
With each of her words my stomach knotted into aside after I quit singing my sad song:
tighter ball. In less than a minute the librarian had1.) I was invited to New York City to appear at the
precisely articulated my worst fear about myself as aLangston Hughes Community Library and Cultural
writer-I'm no good.Center in Corona Queens soon after it was awarded
All the people who told me they loved my story anda SGI-USA Liberty Award for its efforts to foster
that reading it uplifted them and their children weremulticultural awareness. The head librarian who invited
either lying to keep from hurting my feelings or didn'tme had no idea I was affiliated with the SGI-USA until
know quality writing from junk. That's what I toldafter he asked me to visit. Straight out of the "There
myself.Are No Coincidences in Life" bag.
Although I had appeared on the Tavis Smiley Show on2.) A school librarian in a different Cleveland suburb,
National Public Radio to discuss Taneesha's Treasuresraved about my book and my appearance at her
of the Heart only weeks after it was published,school. She posted her comments on and
although the largest school and librarian systems in3.) Zambian schools (yes, Africa) will be carrying the
Ohio (Cleveland) both picked up the book with highbook!
praise, and although the Cleveland Municipal School4.) Children in an online G.R.I.T.S kids' book club ("Girls &
District put the book on their reading list, the rejectionGuys Raised in the South") voted to interview me and
by the suburban children's room librarian bummed mefeature me and Taneesha's Treasures... on their Web
out.site. The club's founder is a Texan librarian.
Maybe I was especially bummed because one of the5.) Taneesha's Treaures... was listed in the October
things I'd been praying for over the previous severalnewsletter of the Black Caucus of the American
months was for Taneesha's Treasures of the HeartLibrary Association.
to be in libraries across the United States.6.) Taneesha's Treasures... was prominently displayed
So I prayed and sought guidance. My biggest obstacleas a holiday stocking-stuffer in the nationally distributed
was how could I have the heart to tell folks to readNovember-December, 2003 issue of Black Issue Book
my story if it stank? I self-published my book using theReview.
services of a co-publisher. I had poured my life into7.) Taneesha's Treasures... was featured in the Fall
getting the book noticed. After speaking to the librarian2003 SGI Quarterly-an international Buddhist publication.
I wondered, "Have I blown my retirement money and8.) Children's groups in Zambia, Kenya, South Africa
invested hours of time and energy for nothing?"and Malaysia are reading the book.
I called Cindy Carlson of Chicago, who is an appointed9.) The Poet's & Writers League of Greater Cleveland
leader in the Buddhist organization to which Iselected Taneesha's Treasures...to be included as part
belong-Soka Gakkai International (SGI)-USA. "Cindy, theof their Writers & Their Friends program in which the
librarian said this and she said that," I moaned. "What ifstory will transcribed into a play and performed
she's right? What if my book's no good?"onstage at the Cleveland Playhouse in a highly
Cindy reminded me that Taneesha's Treasures of thepublicized event-only 25 written works are chosen to
Heart gave people a positive feeling. So the questionbe featured in this way.
was not was it good, but did it create value? She said10.) I've been nominated for inclusion in Who's Who in
it definitely did so based on readers' reactions to it. SheAmerica, 2005.
said the book didn't have to be perfect to be valueRecently, I went back to the suburban library to find
creative.out if, in light of my recent successes, the librarian had
Then I called my friend here in Cleveland, Barb Jenkins,changed her mind. Turns out she hadn't, but that was
who is an appointed SGI-USA leader as well. "Barb," Iokay, because I had totally transformed mine. I could
told her, "I feel like a fake. I feel like I have no businesstell this was so, because when an assistant librarian
even trying to be a writer." She said, "LaVora, why aresaid, "The person who has your book is out today; so
you letting one negative voice drown out a chorus ofgive me your address and we'll mail it back to you," my
positive ones?"heart beat stayed steady and stomach was knot-free.
Barb asked me to face my funky inner demons. SheI wrote my address on a slip of paper. Then, instead of
helped me see that the librarian was showing me myneeded to fight the urge to slink out of the nearest exit
weakness/doubt/lack of faith in my Buddha nature-myin disgrace, I casually checked out a couple of books
highest self. It was that self-doubt that I needed tofor my kids before leaving with my held and sprits high.
defeat.Later, when I received my book in themail from the
Through prayer and the words of those two wiselibrarian I did not take it as tangible proof of some
women, I came to realize that as a writer I certainlypersonal or literary defect. Instead I understood that
hope Taneesha's Treasures of the Heart is the worstTaneesha's Treasures of the Heart was not the book
book I ever write. Goodness knows I plan on writingfor that library at that time. And I was grateful to have
until the day I drop; so if I've hit my peak with my firstthe book back, because the Louis Stokes branch-the
book, I'm in trouble.main branch-of the Cleveland Public Library had me
That's not my plan. I aim to continuously develop anddown as a featured author for a Kwaanza event and
learn my craft. So Taneesha-as well and widely asmy sales had been so great I was running low on
she is being received-is just the beginning. Not only that,inventory and more books were being printed. I
but the simple truth is not everybody is going to likeneeded my book returned to me so that it could get it
what I write. Big deal. I don't like everything I read ofinto the hands of someone who would appreciate it.
other folks' writing either. I need to become so wiseAnd with the gift of hindsight I saw that I had also
and strong that neither praise nor criticism sway meneeded the librarian's initial rejection of my work-it was
from my original goal.the push that set me on my journey to a higher state
My intention from the start was to sell millions ofof mind.