| Austin, the "Live Music Capital of the | | | | |
| World", is a slogan based on the very essence | | | | Memorials: |
| of this city that is supported by residents | | | | |
| and local government alike. There are | | | | - Austin Music Memorial at the Joe R. and |
| virtually hundreds of venues where locals and | | | | Teresa Lozano Long Center for the Performing |
| visitors can enjoy every type of live music | | | | Arts honors deceased individuals who have |
| imaginable. | | | | contributed to the music community in some |
| | | | way. |
| In 1991, blues musician Lillian Standfield | | | | |
| approached the City's Music Commission to | | | | - Stevie Ray Vaughan has a striking life size |
| propose Austin be labeled the "Music Capital | | | | memorial at Lady Bird Lake. |
| of the USA". After extensive research, city | | | | |
| officials discovered that Austin had more | | | | Local Promotion: |
| live music venues per capita than any of the | | | | |
| major cities including Nashville, New York | | | | - Music on Hold is a program where local |
| City or Las Vegas. It was suggested the city | | | | music is played in the City's telephone hold |
| slogan be upgraded to the "Live Music Capital | | | | music system. |
| of the Universe", but the council | | | | |
| compromised, and on August 29, 1991, the | | | | - Austin Music Channel is a local station |
| "Live Music Capital of the World" became | | | | devoted to showcasing local talent. |
| Austin's official slogan. | | | | |
| | | | - Austin-Bergstrom International Airport has |
| Since that day, Austin has more than 'walked | | | | live music throughout three different venues |
| its talk'. Not only do they organize a number | | | | in the terminal. |
| of regular musical events, they have | | | | |
| integrated music into the day to day running | | | | - City council meetings include live music in |
| of the local government. City officials have | | | | their weekly sessions. |
| also developed various programs to assist | | | | |
| up-and-coming musicians with the promotion of | | | | - Austin Convention and Visitors Bureau |
| their music. Here are just a few of the | | | | actively promote "Live Music Capital |
| events and programs supported by this city. | | | | of the World" as a |
| | | | travel destination and also provide |
| Events | | | | assistance in booking local musicians. |
| | | | |
| - Live from the Plaza provides a series of | | | | - Texas Music Office - Texas Talent Registry |
| free concerts on the plaza at City Hall. | | | | provides a listing of over 1700 bands and |
| | | | their contact information. |
| - Parks and Recreation provides an extensive | | | | |
| calendar of events that have musical | | | | Local Government Support: |
| performances. They sponsor annual events such | | | | |
| as the Trail of Lights (a holiday music | | | | - Creative Industries Loan Guarantee Program |
| venue) and a number of summer concerts. | | | | provides loans to individuals or companies |
| | | | involved in music, film, art and technology. |
| - South by Southwest is a major annual film | | | | |
| and music festival. | | | | - The Austin Music Economic Impact Study |
| | | | describes how music affects the economy and |
| - The Austin City Limits Music Festival is a | | | | discusses various ideas to promote the music |
| three-day music and art festival held in the | | | | community. |
| fall. | | | | |
| | | | - Austin Energy is a rebate program that |
| - In the summer, local businesses support a | | | | provides energy savings incentives to over |
| series of free blues shows in Zilker Park | | | | 220 of Austin's live music venues. |