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Austin - the "Live Music Capital of the World"

Austin, the "Live Music Capital of theheld in the fall.
World", is a slogan based on the very- In the summer, local businesses
essence of this city that is supportedsupport a series of free blues shows in
by residents and local government alike.Zilker Park
There are virtually hundreds of venuesMemorials:
where locals and visitors can enjoy- Austin Music Memorial at the Joe R.
every type of live music imaginable.and Teresa Lozano Long Center for the
In 1991, blues musician LillianPerforming Arts honors deceased
Standfield approached the City's Musicindividuals who have contributed to the
Commission to propose Austin be labeledmusic community in some way.
the "Music Capital of the USA". After- Stevie Ray Vaughan has a striking life
extensive research, city officialssize memorial at Lady Bird Lake.
discovered that Austin had more liveLocal Promotion:
music venues per capita than any of the- Music on Hold is a program where local
major cities including Nashville, Newmusic is played in the City's telephone
York City or Las Vegas. It was suggestedhold music system.
the city slogan be upgraded to the "Live- Austin Music Channel is a local
Music Capital of the Universe", but thestation devoted to showcasing local
council compromised, and on August 29,talent.
1991, the "Live Music Capital of the- Austin-Bergstrom International Airport
World" became Austin's official slogan.has live music throughout three
Since that day, Austin has more thandifferent venues in the terminal.
'walked its talk'. Not only do they- City council meetings include live
organize a number of regular musicalmusic in their weekly sessions.
events, they have integrated music into- Austin Convention and Visitors Bureau
the day to day running of the localactively promote "Live Music Capital
government. City officials have alsoof the
developed various programs to assistWorld" as a travel destination and also
up-and-coming musicians with theprovide assistance in booking local
promotion of their music. Here are justmusicians.
a few of the events and programs- Texas Music Office - Texas Talent
supported by this city.Registry provides a listing of over 1700
Eventsbands and their contact information.
- Live from the Plaza provides a seriesLocal Government Support:
of free concerts on the plaza at City- Creative Industries Loan Guarantee
Hall.Program provides loans to individuals or
- Parks and Recreation provides ancompanies involved in music, film, art
extensive calendar of events that haveand technology.
musical performances. They sponsor- The Austin Music Economic Impact Study
annual events such as the Trail ofdescribes how music affects the economy
Lights (a holiday music venue) and aand discusses various ideas to promote
number of summer concerts.the music community.
- South by Southwest is a major annual- Austin Energy is a rebate program that
film and music festival.provides energy savings incentives to
- The Austin City Limits Music Festivalover 220 of Austin's live music venues.
is a three-day music and art festival



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