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Austin - the "Live Music Capital of the World"

Austin, the "Live Music Capital of the
World", is a slogan based on the very essenceMemorials:
of this city that is supported by residents
and local government alike. There are- Austin Music Memorial at the Joe R. and
virtually hundreds of venues where locals andTeresa Lozano Long Center for the Performing
visitors can enjoy every type of live musicArts honors deceased individuals who have
imaginable.contributed to the music community in some
way.
In 1991, blues musician Lillian Standfield
approached the City's Music Commission to- Stevie Ray Vaughan has a striking life size
propose Austin be labeled the "Music Capitalmemorial  at  Lady  Bird  Lake.
of the USA". After extensive research, city
officials discovered that Austin had moreLocal  Promotion:
live music venues per capita than any of the
major cities including Nashville, New York- Music on Hold is a program where local
City or Las Vegas. It was suggested the citymusic is played in the City's telephone hold
slogan be upgraded to the "Live Music Capitalmusic  system.
of the Universe", but the council
compromised, and on August 29, 1991, the- Austin Music Channel is a local station
"Live Music Capital of the World" becamedevoted  to  showcasing  local  talent.
Austin's  official  slogan.
- Austin-Bergstrom International Airport has
Since that day, Austin has more than 'walkedlive music throughout three different venues
its talk'. Not only do they organize a numberin  the  terminal.
of regular musical events, they have
integrated music into the day to day running- City council meetings include live music in
of the local government. City officials havetheir  weekly  sessions.
also developed various programs to assist
up-and-coming musicians with the promotion of- Austin Convention and Visitors Bureau
their music. Here are just a few of theactively promote "Live Music Capital
events  and  programs supported by this city.of the World" as a
travel destination and also provide
Eventsassistance  in  booking  local  musicians.
- Live from the Plaza provides a series of- Texas Music Office - Texas Talent Registry
free  concerts  on  the  plaza  at City Hall.provides a listing of over 1700 bands and
their  contact  information.
- Parks and Recreation provides an extensive
calendar of events that have musicalLocal  Government  Support:
performances. They sponsor annual events such
as the Trail of Lights (a holiday music- Creative Industries Loan Guarantee Program
venue)  and  a  number  of  summer  concerts.provides loans to individuals or companies
involved  in music, film, art and technology.
- South by Southwest is a major annual film
and  music  festival.- The Austin Music Economic Impact Study
describes how music affects the economy and
- The Austin City Limits Music Festival is adiscusses various ideas to promote the music
three-day music and art festival held in thecommunity.
fall.
- Austin Energy is a rebate program that
- In the summer, local businesses support aprovides energy savings incentives to over
series  of  free  blues  shows in Zilker Park220 of Austin's live music venues.



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