| Austin, the "Live Music Capital of the World", is a | | | | - In the summer, local businesses support a series of |
| slogan based on the very essence of this city that is | | | | free blues shows in Zilker Park |
| supported by residents and local government alike. | | | | Memorials: |
| There are virtually hundreds of venues where locals | | | | - Austin Music Memorial at the Joe R. and Teresa |
| and visitors can enjoy every type of live music | | | | Lozano Long Center for the Performing Arts honors |
| imaginable. | | | | deceased individuals who have contributed to the |
| In 1991, blues musician Lillian Standfield approached the | | | | music community in some way. |
| City's Music Commission to propose Austin be labeled | | | | - Stevie Ray Vaughan has a striking life size memorial |
| the "Music Capital of the USA". After extensive | | | | at Lady Bird Lake. |
| research, city officials discovered that Austin had more | | | | Local Promotion: |
| live music venues per capita than any of the major | | | | - Music on Hold is a program where local music is |
| cities including Nashville, New York City or Las Vegas. | | | | played in the City's telephone hold music system. |
| It was suggested the city slogan be upgraded to the | | | | - Austin Music Channel is a local station devoted to |
| "Live Music Capital of the Universe", but the council | | | | showcasing local talent. |
| compromised, and on August 29, 1991, the "Live Music | | | | - Austin-Bergstrom International Airport has live music |
| Capital of the World" became Austin's official slogan. | | | | throughout three different venues in the terminal. |
| Since that day, Austin has more than 'walked its talk'. | | | | - City council meetings include live music in their weekly |
| Not only do they organize a number of regular musical | | | | sessions. |
| events, they have integrated music into the day to day | | | | - Austin Convention and Visitors Bureau actively |
| running of the local government. City officials have also | | | | promote "Live Music Capital of the World" as a travel |
| developed various programs to assist up-and-coming | | | | destination and also provide assistance in booking local |
| musicians with the promotion of their music. Here are | | | | musicians. |
| just a few of the events and programs supported by | | | | - Texas Music Office - Texas Talent Registry |
| this city. | | | | provides a listing of over 1700 bands and their contact |
| Events | | | | information. |
| - Live from the Plaza provides a series of free | | | | Local Government Support: |
| concerts on the plaza at City Hall. | | | | - Creative Industries Loan Guarantee Program |
| - Parks and Recreation provides an extensive | | | | provides loans to individuals or companies involved in |
| calendar of events that have musical performances. | | | | music, film, art and technology. |
| They sponsor annual events such as the Trail of | | | | - The Austin Music Economic Impact Study describes |
| Lights (a holiday music venue) and a number of | | | | how music affects the economy and discusses |
| summer concerts. | | | | various ideas to promote the music community. |
| - South by Southwest is a major annual film and music | | | | - Austin Energy is a rebate program that provides |
| festival. | | | | energy savings incentives to over 220 of Austin's live |
| - The Austin City Limits Music Festival is a three-day | | | | music venues. |
| music and art festival held in the fall. | | | | |