Have fun in New York


freetimeny.com keyword stats



Most current Google search phrases:

Sephora-Midtown  
Most current Yahoo search phrases:

fun things to do in new york city in things to do in new york city in
things to do during christmas in new things to do in new york around
things to do for christmas in new york things to do in new york at christmas

A Unique Marketing Spin for a Coffee Shop

Three business partners contacted me aboutThe key to the coffee shop is the
creating a marketing plan for a coffee shopmerchandising and taste of its specialty
that they were opening in Greenwich Villagedrinks, which involves having the right
in New York City. They had already leased acoffeemaker and coffee, and people who
3000 sq. foot space, which is very large forunderstand the art of making good coffee. I
a coffee shop. They had not worked out whatsuggested that the coffee shop purchased a
type of food or coffee they would serve. Thehigh-end cappuccino coffeemaker that has a
location was too large for it to survive asshiny copper and bronze exterior that can be
just a coffee shop something extra would haveset out in a separate station to attract
to  be  added.interest to specialty coffees. Two employees
along with the manager were trained in the
I met with the three partners where Iproper technique of making specialty coffee
discussed my concerns about there newdrinks.
business venture. I convinced them to follow
a plan that I created that would solve theI worked with the part time program and sales
extra space problem for them. Since they haddirector with finding groups and creating
already signed the lease on the location thatgroups that will hold meetings in the coffee
was to large to succeed as just a coffee shopshop. A discount was offered to any group or
I created a plan for the coffee shop to beindividual who would bring in groups. I
used as a place for community service groups,created a web site explaining what the coffee
discussion groups, art and theatre groups,shop has to offer, and what meetings are
and  special  interest  groups.taking place and how they can attend these
meetings. The coffee shop will send out
I arranged for the coffee shop to operate acoupons to groups offering a 25-percent-off
two-prong strategy. In the morning it willdiscount.
offer coffee, cappuccino, and breakfast
muffins and an assortment of pastries to theI bought a list from a list broker of
people in the morning, 65% who areorganizations, associations, and local
professional. After 9:30 A.M. the coffeecommunity groups in the area. I wrote
house will strive to become a meeting placesolicitation letters to them explaining what
for various community groups, organizations,services the coffee shop had to offer. I
associations, and a place for collegecreated online discussion groups that would
students to meet after classes. The coffeeinvolve potential clients for the coffee
shop will have a part time program directorshop. Articles were written for on line
who will work with the various groups to helppublication for the organizations,
facilitate community meetings and set upassociations, and local community groups that
interesting forums and discussion groups, andheld meetings at the coffee shop. These
to provide other entertainment for thearticles contained links to the web site for
college  students.the coffee shop that would list the upcoming
events and discussions that would be held at
I conducted some research on successfulthe coffee shop. Print ads were also taken
coffee shops and found that the espressoout in a small local publication that the
machines contribute well over 50 percent to atargeted  market  reads.
coffee shop's revenue and even more to its
profits. The shops with the best tastingAfter about 5 months the results of these
drinks did five to ten times the business ofmarketing efforts had paid off. The coffee
shops with average tasting espresso. Toshops morning business was doing 10 percent
capitalize on this the coffee shop should trybetter that was forecasted. The coffee shop
to get its espresso drinks to over 50 percenthad 8 regular groups, organizations, and
of the drinks served. To accomplish this, theassociations holding weekly meetings in the
coffee shop set up a separate espressocoffee shop. I got permission from the
station, with instruction on how to make aclients who are using the coffee shop for
great espresso. The coffee shop will set itsmeetings to use there names in the next set
pricing approximately 25 percent belowof ads that will run, and on the new web
typical  Starbucks'  pricing.site. You must promote your success to get
new business.



1 A B C D 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104