| It is a fact that business for starters are a bit hard, but | | | | Nevertheless, I figured that if I got a hit every once in a |
| marketing a business is more difficult. This is doubly | | | | while, the ads would more than pay for themselves. |
| true if you live in some place like California where you | | | | When you are promoting a business, after all, you |
| have to compete with a lot of established businesses | | | | have to deal with the fact that most of the people |
| same as yours. I wanted to promote my business | | | | who see your advertisements won't come to your |
| without using outside help. I have always had pretty | | | | store. |
| good business sense, and I did not have the budget to | | | | Nonetheless, my efforts to promote my business |
| hire advertisers. | | | | were doing nothing for me. Although I got a fair |
| I have thought about the best way to promote my | | | | number of clicks - and had to pay for them - it did not |
| business. I run what is in many ways a normal tourists | | | | seem to be translating into an increase in business. I |
| shop, but it has a few important differences. There is a | | | | decided to go with more traditional ways of promoting |
| real Californian feel to it, something that appeals to the | | | | my business. I put posters up around town, bought a |
| tourists. They can get a coffee and a sandwich while | | | | little bit of billboard space, and the like. Still, nothing |
| they are browsing through the various gift products. I | | | | seemed to make a difference. |
| have a few additional products on my shop like | | | | I would get a steady flow of customers - enough to |
| souvenirs and posters of the Golden Gate Bridge and | | | | stay in business - but not enough to expand. I finally |
| other attractions here in California. | | | | figured out that it did not matter if I promote my |
| I figured that the best way to promote my business | | | | business or not. I'm never going to get rich doing what I |
| would be to use the Internet. I would go to some of | | | | do, but I think I'll always make a living as long as I stay |
| the things to do in New York websites and buy pay | | | | in a good location. In this city, as everywhere else, |
| per click ads on them. I know that promoting | | | | location is everything. All the promotional contests and |
| businesses online is a mixed bag - although the prices | | | | offers you can hold won't change that. |
| are low, the results are not always impressive. | | | | |