| Tom tom sat navs- worth the hype? | | | | For part of the reason Tom Tom posted an 83 per |
| Standalone satnavs are fast reaching saturation point | | | | cent drop in profits this week is that most people who |
| in the UK, with dozens of different devices from a | | | | want a satnav probably have gone and bought one, |
| wide variety of big name brands all scrapping for the | | | | and around half of them have plumped for a Tom |
| top of the range position. Winning the popularity | | | | Tom Go. |
| contest is TomTom, whose brilliant combination of | | | | All TomTom can do now is defend itself against a |
| user-friendliness and innovative features attracted 50 | | | | growing number of rivals by dropping prices (it looks |
| per cent of all satnav buyers in Europe last year. This | | | | pretty secure on that score) and then keep adding |
| is a huge percentage considering how many brands | | | | features to persuade people who own older satnav |
| and models there are available to choose from now. | | | | devices to upgrade to the new one - features like |
| But with Tom Tom reporting an 83 per cent profits | | | | music and photo playback that nearly every PND |
| drop this week, and an over-reliance on frivolous | | | | maker seems to have, but can’t adequately explain |
| features, has it relied on reputation too much rather | | | | why. |
| than actual value for money? | | | | Some of the best <a rel="nofollow" |
| It’s hard to get away from the Tom Tom Go | | | | onclick="javascript:pageTracker._trackPageview(' |
| model. It’s by far the most popular satnav device in | | | | outgoing/article_exit_link');" href=” |
| the UK and can be seen as being the ‘apple | | | | ”>sat nav deals</a> sat nav deals can be |
| iPod’ of its category. | | | | found by searching online. |