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Quality of Management Attracts PR

Late Friday afternoon, while watching to uranium exploration and development.In
Bart Jaworsky, associate mining analyst every uranium deal, there is a single
for Raymond James, discuss his three top individual who knows what is going on, as
uranium stocks on Canada's ROB TV, it Bill Sheriff of Energy Metals advised us.
again became evident that the very best If you want to know what is really
publicity is reserved for those with happening at Smith Ranch, you talk to
quality management. Readers will Patrick Drummond, the plant supervisor.
recognize Jaworsky echoing the very same He's been in mining his entire life,
themes, which have run through our having started off in the coal mines of
commentary since June 2004, in every Scotland. The Power Resources operation
feature from ISL mining to U.S. uranium draws praise from Wyoming's State
assets, and from the recent Wyoming Representative David Edwards and State
series to the widely "How to Choose a Senator Robert Peck. The people who live
Uranium Stock." Jaworsky picked Energy in nearby Douglas, Wyoming speak highly
Metals (TSX: EMC), UR-Energy (TSX: URE) of Power Resources.At Uranerz Energy (OTC
and Strathmore Minerals (TSX: STM; Other BB: URNZ), it is Glen Catchpole, who
OTC: STHJF) as his top three choices.What previously ran a Wyoming ISL operation,
attracts the big time publicity is the and helped develop Cameco's ISL assets in
name behind the company. Often it is not Kazakhstan. Forum Development (TSX: FDC)
the Chief Executive. If one were to speak has Dr. Boen Tan, who helped discover two
to Gene Ramos, Reuter's energy reporter of the Key Lake deposits in Canada's
based in New York, the first question he Athabasca Basin. ESO Uranium (TSX: ESO)
will fire back at you is: "Who is this has precious metals geologist Tony Harvey
person?" Translation: What has he advising the company. Perhaps it will be
accomplished? Bart Jaworsky astutely ESO's Mikwam gold project in northern
focused on "quality of management." That Ontario that puts this company on the
is a lesson investors should learn.For map. With Forsys Metals (TSX: FSY), one
example, this past week, Strathmore turns to Graham Greenway, who previously
Minerals was fortunate to have a triple compiled a resource estimate of FSY's
play in publicity. On Tuesday, Lawrence Valencia uranium property in Namibia for
Roulston, who writes Resource Rossing Uranium Ltd. Max Resources (TSX:
Opportunities, recommended Strathmore on MXR) has Clancy Wendt, who previously
ROB TV. On Wednesday, Bill Murphy's Midas drilled the Utah property, and expects to
Report recommended Strathmore. On Friday, again find uranium in the same place he
Jaworsky featured Strathmore on ROB TV. found it more than 25 years ago. Mr.
Who's doing their public relations? In Anti-PR, Norman Burmeister of Kilgore
reality, the media attraction stems from Minerals (TSX: KAU), fails to boast about
the quality of management. When Spencer his stint as chief geologist for Silver
Jakab of Dow Jones (and Barron's) wants a Standard (NASDAQ NM: SSRI) or his former
good quote about uranium, he turns to Bull Run gold mine. Yes, it is mentioned
David Miller, president of Strathmore. on his website. But, Norm is the kind of
Miller was chief geologist for Cogema's guy who quietly lines up a drill rig for
ISL operations in the United States. his Idaho gold property, fairly certain
Again, who are you and what have you he's going to hit something big this
done?In the case of Energy Metals, when summer. Then again, he doesn't issue a
it comes to ISL mining, the engineer in wave of news releases to pump up his
charge of developing their U.S. assets is stock. These are the kinds of people the
Dennis Stover. His claim to fame was media just love to interview. They all
designing the Smith Ranch ISL facility have the "hidden" story that makes the
now owned by Cameco's Power Resources. A reporter's feature work for his readers,
review search of the ISL literature will viewers or listeners.These companies
inevitably turn up Dennis Stover's name. personify the qualities we investigate
Stover has proven himself, built a before writing about them in this column.
respectable reputation and inevitably Mainly, it is the quality of management
will attract media attention at some that sets apart the possible winners from
point.Finding a Wyoming geological the likely losers. Everything flows out
textbook that omits the name of William from that key point. If management really
Boberg, chief executive of UR-Energy, is does know in which direction the company
easier said than done. His papers and should be going, they'll find the right
presentations through the late 1970s and properties. Fund managers will be eager
1980s helped define the extent of Wyoming to finance them. Investors will be less
uranium geology. With previous experience fearful about speculating on the
at Conoco and Kennecott, as a uranium company's prospects. Eventually, even the
geologist, Boberg's endeavors to bring most reluctant newsletter writer will be
his company's Lost Soldier property into compelled to feature the company, or at
full production will, at some point, the very least acknowledge the company
attract strong media attention.What has a shot. As long as the commodity
brings the media to a company's door is price continues running higher, it
not the tout by a self-serving, becomes a win-win situation for those
self-absorbed and megalomaniac newsletter participating. Most of all, at some
writer, but all of the attributes we point, the mainstream media will stumble
featured in "How to Choose a Uranium across such companies, or someone will
Stock." Quality management, great (and bring the company to their attention. And
proven) properties, hidden value in the then, you get the kind of rallies we've
company, and loads of cash help simplify seen in Strathmore Minerals and some
an investor's decision. Jaworsky warned others.James Finch contributes to and
about Kazakhstan, an area we've avoided other publications. His features on
coverage on because of the political uranium stocks and the sector have been
climate (ditto for Mongolia). Focusing on widely quoted across the world.
North America reduces risk when it comes




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